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    12/17/2007

    How Not to Name a Restaurant

    I recently learned about a restaurant named Watercress Asian Bistro.  While I have not eaten there, its name alone raises warning flags.

    Let's break it down:

    Word in Name What They Want It To Mean What It Probably Means
    Watercress We serve light, healthy food, filled with fresh ingredients. The food is bland because we don't how to season it.  And don't count on it being healthy because we cook everything in oil except the salads, which are made with iceberg lettuce.
    Asian We choose from the best of the cuisines of China, Japan, Thailand, and Vietnam. We're not really good at cooking any one cuisine, so we pick a few well-known dishes from each and Americanize them by loading them up with salt and sweeteners.
    Bistro A fun, casual place, suitable for a lunch with friends or a nice dinner date. We hired our waitstaff from Applebee's and we serve wine out of a box.

    If this seems like idle speculation, check out what today's Seattle Post-Intelligencer has to say about a similarly-named-but-probably-entirely-unrelated restaurant:

    Cilantro Asian Cuisine, with the third-highest number of red violations this year, was closed in May after "cockroaches were found crawling on cooked vegetables that were stored on a shelf," according to the inspection report.

    The inspector also found shrimp stored in used containers and stacked with the bottom of the containers on the shrimp in the container below, a non-functioning oven hood and a dishwasher that wasn't sanitizing the dishes.

    That was one of three inspections in which the health department found serious problems at Cilantro. Other problems included "raw fish on top of cans of soda," "dried blood on the floor" and a customer complaining of a cockroach in his or her takeout.

    For contrast in both name and cuisine, consider the estimable Malay Salay Hut.

    12/7/2007

    Why Writers Matter

    Though the TV and movie writers union is on strike, the actual effect of their absence is somewhat abstract because almost all of the affected shows have shut down production.  Without replacement writers to provide a basis for comparison, there's no tangible sense of what writers actually contribute to the production of a television show.

    That's why I found it illuminating last night to watch some bonus material on the Not Just the Best of The Larry Sanders Show DVD, specifically the interview with Jeremy Piven.  Piven, who is best known today for his brilliant, steal-every-scene performance on Entourage, is borderline incoherent in the interview.  Practically every other word is "y'know", with a liberal sprinkling of "like".  In between the filler, most of what he had to say was how fabulous and amazing everyone was.

    Perhaps he was having an off-day when he taped that interview, but the difference between him there versus when he has the benefit of Doug Ellin's words to say could not be more stark.